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Client hires Crossroads to oversee expansion into mainland China

Crossroads is providing business development expertise to a new client that plans to launch a product in China after having had success in the United States. In addition to bringing the product to mainland China, the client is exploring the possibility of opening a satellite branch there. Crossroads will facilitate each step of the process for the company, including identifying the product’s market and target audience, building an effective campaign around the product, and implementing appropriate financial benchmarks to maximize revenue from the expansion.